Lead UI/UX Designer
Lead UI/UX Designer with 10+ years turning complex enterprise data and operations into clear interfaces people find easy to use.
Press a letter or tap a key to jump
UI/UX Case Study · CPAP resupply app
Product Design · Case study document
Product Design · Mobile banking app & design system
Product Design · Street parking app, English & Arabic
Product Design · Enterprise AI procurement, desktop
Continuous learning in AI, motion graphics, accessibility, and code, alongside 10 years of product design.
{{ cert.pos }} / {{ cert.total }}
Click the certificate to view it full size. Use the arrow keys to browse.
Every certificate in the order I earned it.
I work from discovery through research, high-fidelity UI, and prototyping to production handoff, sitting with the business users whose work the product actually is. You get a validated flow, a component library your team can build from, and specs developers don't have to guess at.
Tools that I use
End-to-end design for web, mobile, and internal platforms, from workflow mapping to production-ready UI that fits how the business really operates.
Power BI and reporting interfaces built from raw Excel and operational data. KPIs defined, hierarchy set, drill-downs for deeper analysis.
Component libraries, tokens, and brand compliance review, including auditing vendor-produced work so everything you ship stays on brand.
Complex, data-heavy products: enterprise web apps, native mobile, and Power BI reporting. I currently lead a team of six designers across SABIC's Manufacturing, Finance, SBU, and T&I workstreams, and I've delivered for Saudi Aramco through WIPRO Arabia.
Yes, that's a large part of what I do. I start from the Excel or operational source, define the KPIs that matter with you, then design the hierarchy, chart selection, filtering, and drill-down behaviour for business and executive audiences.
Stakeholder and user interviews, usability testing, A/B testing, and product analytics. Prototypes go in front of real users before development starts, so we know the flow works.
Both. I act as design authority on brand and UI/UX compliance, reviewing external vendor deliverables against guidelines so work produced outside the in-house team still holds the same standard.
Jubail, Saudi Arabia, and I've worked remotely with clients across the US, Europe, and the Middle East for over a decade. Send a note or a WhatsApp and we'll scope it from there.
Available for new projects