Résumé · updated 2026
Lead UI/UX Designer · Product Designer · Visual Designer
Lead UI/UX Designer with 10+ years designing web, mobile, and business intelligence products for enterprise users. Currently leading a team of six designers on SABIC digital transformation programmes across Manufacturing, Finance, SBU and T&I, with prior delivery for Saudi Aramco through WIPRO Arabia. Specialist in data-heavy interfaces, turning complex operational and spreadsheet data into decision-ready Power BI dashboards, and design authority for brand and UI/UX compliance across in-house and vendor-produced work.
01 · Professional experience
COMM IT Middle East
Client: SABIC, Digital Transformation
Jubail, Saudi Arabia · Sep 2023 – Present
WIPRO Arabia
Client: Saudi Aramco
Dammam, Saudi Arabia · Jul 2021 – Sep 2023
Delivered end-to-end UI/UX design for two enterprise Saudi Aramco platforms as part of WIPRO Arabia's client delivery team, working to Aramco corporate design, brand and accessibility standards throughout.
Fiverr
International clients: US, Europe, Middle East
Remote · Nov 2014 – Jul 2021
Mind Sol Technologies
Lahore, Pakistan · Aug 2015 – Mar 2017
02 · Core skills
User research · user interviews · usability testing · A/B testing · personas · journey mapping · information architecture · task flows · wireframing
High-fidelity UI · responsive web · mobile app design for iOS and Android · interaction design · micro-interactions · typography · iconography
Power BI dashboard design · data visualisation · KPI definition · executive reporting interfaces · chart and table design · modelling from Excel and CSV · filtering and drill-down patterns
System development · component libraries · style guides · design tokens · brand consistency · Material Design · iOS Human Interface Guidelines · WCAG 2.1
Design team leadership · design governance · vendor design review · brand compliance auditing · design QA · mentoring · stakeholder management · agile delivery · developer handoff
Self-directed practice with Midjourney, Adobe Firefly, Google Labs and Claude · prompt engineering for design · concept exploration · generative asset production · UX copy drafting
03 · Education & languages
Islamia University of Bahawalpur, Pakistan
March 2011 – May 2015
Ongoing, self-directed. Generative tooling for moodboarding, visual direction, asset production and UX copy, kept cleanly separated from client work and client data.
Available for new projects