Lead UI/UX Designer
Lead UI/UX Designer with 10+ years turning complex enterprise data and operations into clear interfaces people find easy to use.
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Selected Work
Syncpatient
UI/UX Case Study · CPAP resupply app
Brand Guidelines Checker
Product Design · Case study document
NOVA Bank
Product Design · Mobile banking app & design system
Rukn
Product Design · Street parking app, English & Arabic
PROCURE AI
Product Design · Enterprise AI procurement, desktop
Certificates
Continuous learning in AI, motion graphics, accessibility, and code, alongside 10 years of product design.
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Learning path
Every certificate in the order I earned it.
How I can
help you
I work from discovery through research, high-fidelity UI, and prototyping to production handoff, sitting with the business users whose work the product actually is. You get a validated flow, a component library your team can build from, and specs developers don't have to guess at.
Tools that I use
Visual Studio Code
Enterprise Product Design
End-to-end design for web, mobile, and internal platforms, from workflow mapping to production-ready UI that fits how the business really operates.
Data & Dashboards
Power BI and reporting interfaces built from raw Excel and operational data. KPIs defined, hierarchy set, drill-downs for deeper analysis.
Design Systems & Governance
Component libraries, tokens, and brand compliance review, including auditing vendor-produced work so everything you ship stays on brand.
FAQs
What kind of work do you take on?
Complex, data-heavy products: enterprise web apps, native mobile, and Power BI reporting. I currently lead a team of six designers across SABIC's Manufacturing, Finance, SBU, and T&I workstreams, and I've delivered for Saudi Aramco through WIPRO Arabia.
Can you design dashboards from raw data?
Yes, that's a large part of what I do. I start from the Excel or operational source, define the KPIs that matter with you, then design the hierarchy, chart selection, filtering, and drill-down behaviour for business and executive audiences.
How do you validate design decisions?
Stakeholder and user interviews, usability testing, A/B testing, and product analytics. Prototypes go in front of real users before development starts, so we know the flow works.
Do you work with in-house teams and vendors?
Both. I act as design authority on brand and UI/UX compliance, reviewing external vendor deliverables against guidelines so work produced outside the in-house team still holds the same standard.
Where are you based and how do we start?
Jubail, Saudi Arabia, and I've worked remotely with clients across the US, Europe, and the Middle East for over a decade. Send a note or a WhatsApp and we'll scope it from there.
Available for new projects